The Story Behind the Expertise
OUR PAST, PRESENT AND FUTURE
WatchX began in 2021 with a simple belief: Dubai’s collectors deserve more than transactions. They need transparency, real expertise, and access to authenticated watches. Founder Luke Freemantle saw the gap between international markets and Dubai’s collector community. What started as a vision became a trusted operation serving serious collectors across the region.
Watchx Story
“WatchX started because I saw collectors getting the short end of the deal. No transparency. No real expertise. Just transactions. I wanted to change that. To build a place where serious collectors could trust the process, trust the people, and know they’re making smart decisions. That’s what drives us every day.”
Luke Freemantle
Founder
“Every client who walks through our door has a story. Maybe they inherited a watch, or they’re building their collection, or they’re ready to sell. Our job is to listen, understand what matters to them, and make sure they feel confident in every decision. That’s what makes this work meaningful.”
Sandra
Operations Lead
Our Mission
OUR VISION
Expert Team & Certifications
Our certified team of authentication specialists and valuers uses both traditional and modern methods, backed by global auction data, to ensure accurate pricing and expert certificates for every watch.
Ethan Freemantle
Store Manager
Ethan Freemantle
Marcus Gregory
Sales Manager
Marcus Gregory
Sales Manager
Vanisha D’souza
Accountant
Vanisha D’souza
Accountant
Alhasan Mensah
Driver
Alhasan Mensah
Driver
Why Trust WatchX
We follow authentication protocols recognized by Swiss manufacturers and international experts. Every watch gets thorough inspection with complete documentation. Four years serving Dubai’s collectors proves our track record. International dealer relationships give us market verification that protects your investment.